How Translation Aids Business in UK Recession Survival


The prevailing economic setting is certainly challenging, but businesses, their proprietors, and professionals should not feel helpless. There are certain actions that can be taken to weather the worst drops or even possibly gain a competitive edge once things start to get better.

Unless you have been stranded on a distant island for the last year, you are going to be aware that the UK is now undergoing the longest recession since the Second World War. In addition to taking a significant hit, the US economy has also suffered, deepening the global financial crisis.

Despite Gordon Brown’s claims that the UK was better prepared than many other countries to weather the recession, the most recent economic statistics have largely painted a picture of uncertainty. Whilst Japan, France, and Germany have previously enjoyed six months of recovery, the most recent figures confirm that the British market has experienced six straight quarters of decreasing output. Even the UK has become predicted to function as the very last key economy to hide its way out of recession.

These designs have had an impact on the currency markets. The Sterling has continued to drop against the euro and the Japanese yen. This can be a blueprint that is not anticipated to change rapidly. Lender of England forecasts suggests inflation will undershoot the 2 percent target for CPI.

As a consequence, interest prices will be expected to continue being low until 2011. Analysts at Society General lately uttered pictures of this remote back whenever they place out a note requesting “Is you’re UK the sick man of Europe?”

Arguments for Hope

When this is the case, the global recession isn’t playing fairly. It’s not all bad news, even though it seems like Britain is doing even worse in this particular turn of events. There may be some reason for optimism in Britain due to the European Union’s economic resurgence. We live in a globalized society where savings depend on one another. Nowhere is that more apparent than in the claim that problems with US subprime mortgages from 2007 are what led to the current slump. Approximately 55% of UK commerce is with Europe, according to Enterprise Secretary Lord Mendelsohn, who recently noted that the continent’s economic resurgence is excellent news for British companies.

Translation of a Business Survival Strategy

How specifically could SMEs profit from the European recovery? Using translation services is one way to take advantage of the significant advantages afforded by a developing European market. Translation of stocks into French or German may open up new markets for both businesses and present an opportunity to enter previously untapped foreign markets. The translation of websites can also draw in new, potential customers from outside who may be hoping to take advantage of the weak pound. By effectively “economic downturn-proofing” your business enterprise, monopolizing the power of global exchange markets is possible.

FIGS: A popular and useful choice

Small businesses wanting to grow into international markets may initially find a large number of potential translation options a little overwhelming. The abbreviation FIGS, which stands for French, Italian, and Spanish, describes a common beginning point for European translation. Germany was ranked as having the fifth-largest economy in the world on its own. It had a GDP of almost US$ 2.8 trillion in 2008, which was more than a fourth higher than the UK’s. The economies of France, Italy, and Spain are ranked eighth, tenth, and twelfth in the world, respectively.

The characters become even more stunning when one considers some of the additional nations where FIGS are the primary languages, such as Austria, Argentina, Switzerland, Mexico, Canada (in Quebec), and Venezuela, to name a few. Additionally, a sizable number of people refer to those FIGS languages as a third or foreign language. FIGS translation makes sense for practical reasons.

Even the FIGS languages employ the Roman alphabet, making them relatively easy to use online and in a variety of typefaces. In conclusion, FIGS translation offers a quick and simple way to enter a wide range of international exchange markets.

Why hire a professional?

There will undoubtedly be fees associated with translating brochures, websites, and other related materials, but they are typically far lower than one might anticipate. However, some people might even be persuaded to take shortcuts and avoid using translators, which would be a bad idea.

Early attempts by store owners to promote a well-known soft drink in Oriental were published since it sounded similar to the English original. To avoid embarrassment, the corporation corrected this error and also mandated a new translation.

Such well-intentioned but unsuccessful translation attempts are not only interesting anecdotes from the past. “In case of enplanement or alarm, evacuate the cage minus precipitation and come back in connection with all the crew,” says a bilingual emergency notice that is in use on some German trains. Hillary Clinton entered the diplomatic fray in March 2009 by presenting her Russian counterpart in front of the world’s press while pressing a smelly symbolic “reset” button.

Translation of a story is a subtle process, much more technical than literally translating word for word into the desired language. The goal is typically to communicate the significance behind the words. Sometimes certain matters will necessarily be ‘lost in translation.” Professional translators can ensure this reduction is kept to the absolute minimum. It’s their task to stay up-to-date with jargon, terms, and colloquialisms across many different subjects. Using a professional will enable SMEs to prevent potentially embarrassing situations that could ruin the standing of a small business in a new sector.

author avatar

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button